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Integrity Incorporated (ITGR) Message Board

  • dontforgetlogin dontforgetlogin Aug 16, 1999 12:00 PM Flag

    Integrity's WoW Worship album

    is now in its 8th week on the Billboard 100, at #87. Imo, this is beyond the original estimate and may soon yield another announcement.

    WH

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    • In the Integrity 2ndQ earnings announcement on
      July 27th, it was stated: "A leading product in the
      retail segment is WOW, a double CD, that accounted for
      $1.0 million in sales in the second quarter." Since
      the CD was released June 15, the $1M in revenue came
      in the first 2 weeks of release. Since sales have
      been approximately as strong in the six weeks of this
      quarter, perhaps $3M in revenue has been generated, or $4M
      total.

      In their announcement released July 29,
      ITGR stated, "In its first year in the market, WoW
      Worship is expected to generate sales of more than $2.5
      million for Integrity. The three partners will split the
      album's net profits equally." It looks like we've
      surpassed that already.

      What the preceeding
      paragraph leaves out is that gross margins become net
      margins when the orders start to stream in. Splitting the
      profits three ways is easy when you're earning $.51 for
      every dollar (read 17% of $4M for ITGR in 8 weeks, no
      less).

      Now investors are bound to be skeptical, but how
      often has a 'Praise and Worship' album made it to the
      Billboard 100 for a week? Plans are in the works for
      another already.

      WH

      Btw, I've got two more
      brand new Integrity items (1 tape and 1 CD) on eBay for
      ridiculously low prices. I'm hoping each ad/auction may lead
      20 Christian music purchasers to the Integrity
      website to sample the soundbites. Search
      seller=woolyhammock