Yesterday's move was huge, and it will be good to see some follow up buying over the next few days with higher volumes. That will confirm the interest in the stock, and make the move more sustainable. Though the company has not been able to report profit on a net basis yet, there has been some improvement in fundamentals. The revenues and gross profit had increased in the last year. The net loss has declined over the last few quarters. The company has recently added several members to its board to bring in expertise related to different aspects of its business. Recently it had announced another addition, with Andy Batkin joining the Strategic Advisory Board. Batkin has more than 30 years experience in creating innovative integrated marketing, digital media, social TV and promotional campaigns. The recent appointments are expected to lead to better strategic management and improved networking / operational performance. It had also appointed Lindsay Gardner, a Senior Advisor in a private equity firm, a few weeks ago. Gardner has prior experience in Fox Networks, and has spent years in the tech and media industry. It is important that these appointments lead to better operational and financial performance soon. This is because the dynamic environment of the technology world requires continuous adjustments and improvements to build and maintain competitive advantage. The funds required for these improvements are more easily accessible if the management has relevant experience and better people network. IZEA competes directly or indirectly with much bigger names like Facebook, Groupon etc., and hence needs to remain a step ahead in innovation and ideas. That is the best way for it to compete in the marketplace. Like most companies at this stage of the life cycle, a lot more hard work is required, but the potential is definitely there.