SKNN's management may not be the best (delays, lack of info), but this strategy sounds good to me. By giving away the bone it's like getting the whole shoe at a discount or on sale. And how many people would rather buy shoes on sale, many more. Still don't like the delay or the lack of information, but at least it seems like they have a plan. I'm still long.
The plan is great. The execution has been bumpy, but the company can't come out 3 times a month and say "we need another week". Then, no one will believe them. Outside of the bumpy execution, they look solid for a young company. Management with lots of depth, patents, class web-site, great marketing. People will be kicking themselves that they didn't buy this stock in the $2s when it hits the $5s next year. Just wait and see. I've been doing this long enough to know when I have a winner. I've got a big block of dough tied up into this one --- more than I should probably have.
Sounds like treating customers to a good faith gesture is, no doubt good for biz. Plan is looking to pan out soon. Having a bone is a good excuse(not needed) to treat yourself to another skin. Another good biz. strategy, for successful marketing of product. Looking good!