Take an objective look at the total stock market. As of today the Total Stock Market is up a little more than 7/10's of one percent. The S& P 500 is up about 2/10's of one percent. Kraft is up over 2%. It is hard to understand how this can be termed "a dump." All figures are year to date.
It continues to struggle because of a stagnant management mindset. In other words, they have a talent problem.
Nobody talks more about the future, while continuing to reward sub-average sales managers that clearly just cannot perform. They need to be booted and this goes all the way to the top-including the board.