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Amazon.com, Inc. Message Board

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  • jimlj jimlj Dec 13, 1997 3:28 PM Flag

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    One problem with their brand identity,is that they have been identified as sending Unsolicited E-mails.

    Since this is widely regarded as a *Bad* thing on the internet, and since Amazon.com is dependent on the internet, this is going to have at least some effect on their sales.

    As a matter of fact, people news.admin.net-abuse.email are starting a boycott of Amazon.Com, with alternate sources of on-line book-sellers.

    I think Amazon.Com will still show very good sales growth over Christmas, but longer term, this may very well be a problem for
    them.

    The moral is don't p*ss off the most knowledgeable of your potential customers, they'll find ways to get the word out to others.

 
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