when gross margins come in less than 22%---AMZN will be slaughtered back into the 20's
Nope, they will cheer that the rate of margin decline is slowing. They will hint at a rebound in margins in future qtrs. That will be the most important thing to come out of the earnings report.
and what do you think they are going to do this quarter to improve/stop their margins from dropping? the free shipping obviously cant help.