Let's get to the chase: their model is better because of the tax advantages. Margins for retailors stink and will be getting worse. YOu are quite the pump monkey! Where were you in the 30's as you said you bought it then first?
You are a fool if you think AMZN doesn't discount a perfect scenario into a very uncertain time. It trades at 4 times the market multiple here. And where's you buys from the 30's? All I see is you pumping AMZN in the 50's?