I am long AMZN but this is not going to hold. I have a feeling that we will see $100 in two weeks. Sellers will take over in two weeks. 25% up in one day is way too fast and won't hold. Don't care how good of a quarter they did.
Amazon makes $200 million in profit and it squeezes up 25%
Exxon makes $10,000 million in profit and it goes up 2%
Like some people were saying, it's pretty easy to throw some numbers around to create the perfect storm: earnings surprise, Kindle mania, and shorts squeeze. Bezos is still running a hedge fund with AMZN and it looks like he just killed some competition today.