I say 50% of the population have used amazon.com and most of them love the experience. That compares to 10% using priceline.com and 0% using baidu.com. AMZN will be the last to fall because of this. And if AMZN should fall, it is because the general market is correcting. People shorting AMZN because they saw it dropped $1 or $2 are going to lose money.