The writer notes: "The e-book race between Barnes & Noble, Amazon.com, Apple, Sony, and Google just got a whole lot messier. Amazon, Apple, Sony, Google, and Barnes & Noble are now neck-deep in the game.... but what's the game, what's the score, and who's taking the lead?..."
Idiot shorts told me no one wants to read e-books since everyone loves the smell and touch of paper and real ink. So the PE isn't based on Kindle but on the secular growth of e-commerce and the trend that Amazon continues to capture the lion's share no matter who they compete against. How is that good news for idiot shorts?