AAPL earns 6.4 for $350
that's why you'll never make money
AMZN is future play, it is a hope and predicting play, not present.
They just have to earn 5 or 6 Billion which means revenue will have to about 175 Billion - which based on their projected rate of growth should happen in 2018. So today buy the stock at fair price for 2018.