actually honesty is being truthful, and saying that margins contracted and earnings barely beat the walked down numbers of 34 cents from 66 cents, 11 cents which, was an investment sell to get that 41 cent number. that's pathetic. not extolling the virtues of pumpanomics. honesty is someone on TV telling the public that AMZN has it's earnings walked down into most earnings reports so they can play "beat the number" when , indeed, they didn't . Bubbles are formed from these repeated actions.