Your sock, SHARES245, is lying about getting spam because of Amazon. I've been buying from Amazon for years and they don't sell your email address, phone number, credit card, or address to anyone. That's all the "personal data" they have on you.
Bruce, this is a huge deal and AMZN is going to get a great deal of negative publicity. GM was going to sell Onstar data and a Senator called them on it! Today GM reversed. I predict that AMZN will not be able to sell customer data for long...
The story you cited DOES NOT SAY ANYTHING about SELLING customer data. I quoted the paragraph in an earlier post. What data are they sharing? They're not giving out email addresses, phone numbers, street addresses. Furthermore, the article says nothing about invading privacy. If Amazon was agreeing to sell customer data in a way that violates their own policy, don't you think it would be pretty obvious to the people they're selling data to? Don't you think someone would spill the beans and let the story get out?
That is not correct according to the story quoted. Amazon is negotiating to sell customer data according to the Financial Times story (part of the compensation). Maybe they are violating their own policy? Maybe the story is wrong? Maybe Bezos will clear it up in the press conference and affirm that they won't sell customer data. This is a big deal to the public. I doubt it affects your options/shares.