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  • chl94611 chl94611 Sep 28, 2011 6:13 PM Flag

    AMZN Analysis: Not Great

    Read what Ticonderoga Securities wrote: Hardly an IPAD killer.

    Who am I to question Steve Jobs, the man who invented the category. I did not know this, but Jobs previously condemned the 7" screen as too small for the device. Tablets are all about user experience with video, streaming, and live sporting events. AMZN doesn't even have a video camera on the device, and an unusable 7" screen to boot. This device will flop miserably.

    Ticonderoga Securities analyst Brian White today writes that the “Kindle Fire” tablet computer unveiled today by (AMZN) is “hardly an iPad killer,” contrary to rumors to that effect leading up to the event. He expects Apple (AAPL) to maintain its edge in tablets.

    The aesthetic aspects of the Fire, writes White, are “tired” and “pale in comparison” to the iPad 2.

    “Our initial take on the”Kindle Fire” is that the product lacks the enhanced capabilities, aesthetics, power and rich features found on the iPad 2, which is why the price point of $199 is below the $499 entry point for the iPad 2,” writes White.

    “We find the 7-inch screen too small for a tablet device as Steve Jobs has previously highlighted, while the lack of a 3G connection will keep consumers confined to a Wi-Fi world.”

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