It's impressive how manipulative the articles on this stock are. TheStreet.com just published one calling AMZN a "no brainer like AAPL" which manages to ALWAYS show earnings growth throughout the ENTIRE article!
NOWHERE does it mention that earnings are FALLING from 2010 to 2011, or that they are expected to fall more than 40% in the present quarter.
That author ought to be ashamed for his blatant, fraudulent, pumping.
Noticed the article also mistakenly says that Amazon will offer Prime free for a year to Kindle Fire buyers (it's only for a month) - just an example of how poorly researched some of these articles are.
There does seem to be a cheerily bullish consensus on this one.