2. Tech meets agency
Code is the universal language of the web. It forms the building blocks of everything digital. As the level of complexity to deliver brand engagement and grow revenues across multiple channels increases, agencies and brands will be expected to understand what underpins everything. Knowing what an API is and how to build a multi-platform app will become a marketing prerequisite and as empowering as desktop publishing became in the 1980s. For the same reason, 2012 will see a significant rise in the number of collaborations between brands and tech start-ups.
2010 may have been the year of location, but 2011 will be the year of Niche Location. While true that only 4% of the Internet population is using location based services (LBS), there’s no question that Foursquare and Gowalla were media darlings this year. I predict that in 2011 LBS will get more narrowly focused, which will make people more likely to use those services when they feel that there’s a) a specific value returned, and b) less of a feeling of “big brother” broadcasts to all.
Services like shopkick appeal to in-store shoppers who love bargains – and who only want their location to be known to the store they want to shop at. New platforms like Foodspotting appeal to the foodie niche; Xtify’s geo-location technology is going to allow a whole host of brands, such as Playboy, to unleash apps to target their exact demographic right where they are. So, tell me what’s in it for me and promise that my mom won’t know about it and I just might buy in.
"In this regard, our results and guidance are a huge turnaround from the first half of this year which was beset with declining monetization caused by an ad partner. In the face of that challenge we invested internally and by acquisitions in revenue diversification, strengthened our management team and product development capabilities, and reorganized and expanded our sales force. I believe our results and guidance illustrates very clearly that these investments are paying off."
because Local.com has only 8 million debts - lower than cash. And addtional lower than 0.4-times-revenues on the basis of the revenues in 2012 (or 0.5-times-revneus on the basis of the guidance for the 4. quarter of 2011).