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  • pjw1857 pjw1857 Dec 3, 2011 10:21 AM Flag

    Here is the bad news for Amazon Pumpers


    Here we have an unbiased report on the Kindle Fire, not some hack fanboy article from SeekingAlpha

    Here are the key excerpts from the article.............

    How many Kindle Fires are being returned to Amazon?

    To get a feel for what makes them unhappy -- and how unhappy they are -- we spent some time Saturday morning reading the Kindle Fire feedback on

    There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: "Outstanding value at $199").

    What interested us, however, were the 491 (13.3%) one-star reviews. They are relevant because the number of Kindle Fires being returned to the store is likely to be an undisclosed material factor in Amazon's results this quarter.

    Here are headlines of the top 10 one-star Kindle Fire reviews rated "most helpful."

    Total disappointment 773 of 967 people found the review helpful

    Does not open previously purchased Kindle Books 489 of 614 found helpful

    FRAUD on the Fire!! Deregister yours before it ships! 952 of 1,200 found helpful

    Content in the Cloud. Forget it. 417 of 524 found helpful

    I really wanted to like it - but it is not for me 350 of 446 found helpful

    Very Dissapointed with Kindle Fire and Customer Service 190 of 241 found helpful

    Using the Fire is frustrating and unpleasant experience 48 of 59 found helpful

    Very Disappointed 259 of 332 found helpful

    Open letter to Jeff Bezos 41 of 50 found helpful

    Returned the Kindle Fire after only one day 166 of 215 found helpful

    Eight of these 10 customers stated explicitly that they were returning their Kindle Fires, and a ninth sounded like he already had.

    Using 90% of the 13.3% one-star reviews as rough measure, this suggests that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.

    Does this sound as though Amazon has a real winner on its hands?

    Good luck if you hanging your hat/expectations on the Kindle Fire to drive this stock back to previous highs not to mention new highs.

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