Try to be forward thinking bruce - I said "in the works" Yes amazon has grown quite a bit and yes they can ship stuff that you order - but try to suspend the ceo worship for minute - at what cost does that service come to you? Right now it cost them about what they charge? What would happen if they attempted to raise prices? Demand would be destroyed very quickly.
I like using amazon -its great. I also liked when the airlines were fighting each other and pushing down the cost of air-fare - but eventually they need to generate a profit to sustain the operations. That's exactly where amazon is today. If they don't cash will drain from the company - hence the title of this topic.