This reminds me so much of two other stocks that I have shorted NFLX and CMG. I took an enormous amount of pain and listened to arogant longs tell me how I was so wrong. In the end I think we know how the story turned out. I am lucky that I didn't short until the day of earnings. I am down on my positions, but I have been adding more puts. Luckily I added a few this morning when it was up $3 in the early morning. I have 20 January leap, $80 puts. I will add more on every pop and will start covering when it hits $180. I wish Einhorn would pick up on these accounting tricks. The conference calls are reminiscent of when Reed Hastings would do his smoke and mirrors and analysts would ask useless questions.