Amazon reminds me of the recurring Road Runner cartoon scenario where the coyote keeps running over the cliff until finally looking down and realizing that there's nothing but canyon under his feet! Unless Amazon can prove itself capable of generating substantial and consistent earnings, it will suffer the same fate as the coyote. Look out below!
Understand that some big shorts are trying to prevent retail shorts from catching the move down. But, the longs are selling a lot of shares, so it will get increasingly difficult to perpetuate this scam.