I don't believe for one moment there are "true" buyers of this stock at this level. There is short covering and other price controlling manipulation going on for weekly options purposes, but I don't think anyone can justify buying this over-valued internet retailer at this point.
Of course there are real buyers at this level. We saw a number of funds add to positions in Q3 as it pushed through these levels before. If you run a US equity growth fund and you don't own or are under exposed to Amazon shares, chances are you have underperformed other similar funds over the past few years and your job may be at risk. On the other hand if you own Amazon, along with every other fund manager, and it tanks your job is safe - even if your investors' money isn't - because "well, everyone else owned it and who could have known, right?" Such is the nature of the big money herding dynamics. But at some point some early buyers will have the smarts/courage to sell - I think this has likely already started - and eventually there will be more sellers than buyers.
AMZN could be a pile of rocks but the point being that those pile of rocks is more loved and protected than any stock in the market always. Those pile of rocks are the first thing bought on market dips and those pile of rocks have a quadruple market multiple right now while something like AAPL, a money maker right now with no pier, doesn't get valued like those pile of rocks. Point being is AMZN whether a retailor or pile of rocks, is valued by WS right now with the most love and support like no other right now. THEY LOVE THOSE PILE OF ROCKS B/C THEY MAKE MONEY ON THEM MOVING 'EM UP.
you are so right nasdaq6000. I give up on shorting this stock. It never has to make money ever it seems. They never will. But it doesn't seem to matter. AWS doesn't make much. Kindle doesn't make much. Living social loses money. Shipping loses money. But it doesn't seem to matter to WS Ponzi artists.