impressive year performance by the analysts as well: they walked the earnings down all year long,yet sold the AMZN story and the stock got bought. These are the same analysts who forecasted AMZN earnings to be well beyond $2.52 best 4 qtr alltime best by now, well past $5 by now ? for a 50 multiple at 250? that would still be pricey on earnings. . Unfortunatley, earings went completely the other way, basically collapsed. . So the sale " of the AMZN story" remaining intact not only didn't take a hit on declining earnings, it flourished. Maybe because they now sell the story of spending getting in the way of those earnings. Spending that's capitalized and should affect the earnings model quarterly. Bravo misdirection again by the anlaysts.