Maybe. The US Gov't may not see it for what it really is, but Apple, Google, WalMart and Target do. And, the US gov't has opened the door for Apple and Google (who have enough cash to survive for years without 1 penny in revenue) to go directly after Amazon lifeline. All the pumpers cheered the ruling against Apple on content pricing by DOJ. The reality is that it was bad competitive strategy on Apple's part anyway. It makes its money on the hardware. It now can sell the content as a loss leader and Amazon's entire content profitability model is hosed. And, Apple can open up its device network to self-publishing at lower rates than Amazon. Of course, all of this also applies to Google, except that Google will also be stepping up the war on AWS.