The Market Makers love to take AMZN up 10-12 on Fridays, up 10 would be a new 52week high
Everyone is raising the price they would be willing to sell just a small amount of their contracts. They have held Amzn down and back for 3 or 4 days, they will let it go today, any new shorts will see what the Amazon longs mean by steamrolled. The Amazon Pe will soon need to be refigured as Amazon makes more money then it ever has in so many new Areas, the Kindle, they are selling more then even Amazon thought they could or would, they have closer to 11-17% of tablet share now. And more and more Amazon is stepping on both Apples and Googles toes. Also same dollar amount of sales in Goog and AAPL were being changed immediately into the same dollar amount of AMZN shares bought, both hedge funds and mutual funds were doing this,then retail traders started copying, I expect more of the same today, if you want to see proof as the whole world knows it is a lock that Amazon takes out its 52 week high possibly today but next week for sure. Just watch a goog quote box right next to an amzn and aapl and you will see the proof after you add up what the share amounts add up to dollar wise. AMZN market cap is cheap if you compare it to GOOG and AAPL market caps.