Its amazing what a 'loss leader' can pull off with spending gone wild of low cost bernanke bux. Wait till the long shoreman sea port strike kicks in, it will take 6 weeks to get that sheit from china dropped off at your door step... Maybe amzn will become a maritime loss leader too? They seem to be in every business theze dayz. Good luck with your "buy" rating. Yahoo aught to switch out "buy" and "strong buy" with a simple "bagholder" rating section.