They rape and pillage and use the media to cover for them. When the scam is about done they change the rules to keep it going. Then when it's really over they make up some trading vehicle to profit from the collapse...not caring who goes broke. Pj
It is a game theory problem. Any one significant player (1MM or more shares) decides to remeber its moral compass (and more importantly fiduciary obligation to shareholders) and behavior will change. The ones that don't will be margined and selling below 200 in a few months. Any fund holding more than 1% of its fund in Amazon at these levels is negligent (the debt ceiling IS NOT the primary tail risk here... Nor is the austerity that will crimp consumer discretionary everywhere).
This stock WILL get hammered in 2013 and it will never recover because it will have to damage the consumer brand to survive the cash flow impact and/or deal with bond investors that will be far more savvy about the true cost structure and enterprise risks.