At most corporations, the CEO is concerned about losing his job, getting bonuses, pleasing the stock holders and analysts. JB doesn't care about any of that. He is totally secure in his job. He's in it for the long haul. He just turned 49, so I suspect his time frame is 10-15 years. He's worth 20 billion, which is enough to do anything he wants. So why is he still working? He has plans, he's entering his greatest earning years, and anyone betting against him is in for an awakening.
I'm telling you people how it is, ignore me if you want, and lose your money, I don't care. I'm just a dumb hillbilly and I make money with AMZN. If you play AMZN and don't make money, you're doing something really really wrong, because it's really easy to make money in AMZN.
and JB clearly said many times, this stock is not for the faint hearted!!
He is smart, he knows people will question his tactics, with dizzying stock price.
So, he put the risk out there, some will embrace, some will ignore.