We are dealing with a near $300 stock. It is not retail folks moving this stock. They colluded and shorted AAPL while they are long AMZN. Look at VMW. The stock beats and is down so fast you can not see it. The big money was already short as they had sold their longs. Result is stock down to below 52 week lows. If they were long like they are AMZN this would not have happened. There will come a time when they will short AMZN. Goldman will have it on its conviction buy list yet be short as was the case with VMW. Happy trading.