Yes.... Ironically, shopperz will be browzing scamazon to get a baseline price on a make and model or some featurez... "i wont pay more then what amzn iz charging. I'm not gonna pay jacked up back taxez, bezos optionz salary, and new luxury ware housez and office buildingz, plus stupid bond debt obligationz". Then they'll go down to cosco, wmt, or bby to look at it and buy it for less. It will be a vicious negative reinforcing cycle until amzn turnz into ostk.