how do you know what the AMZN foward PE is when all the past earnings forecasts never came true? They were forecasted to make $5 I think two years ago. Just sayin' And I know: it's all the great spending they are doing stoping any earnings growth: heck, any earnings at all I guess. Earnings never mattered less if the WS or whoever chases this thing. It used to be called expensive with a 50 mutlple as a two digit stocks. Now it's an N/A (infinity) multiple at 320. Bezos is ingenious marketer of hype.