Amzn is one of the most manipulated internet sales stocks ever to come to the trading platform. No earnings\a true kindle White hype currently being blasted and bragged about everywhere you listen and unless this kindle hype does not pan out to be a huge success, this stock will be economic suicide to short.
I know it doesn't make sense, but if libraries and schools are replacing their books with electronic paper and it is less expensive and more in vogue to buy kindle books, we have a new brave world to deal with and big brother, the market maker and money managers who have unlimited resources are going to change the way we read and buy. God help us if they come up with an electronic stylus that will let writers and students interact with the traditional written word; The book as we know it will become obsolete. Sad but welcome to the brave new world and the end of literature as we knew it; Like film it will sounding a death knoll. A very dangerous stock to short when the cards are stacked up against you.