"elsewhere now that profits is their goal a real PE will be assigned close to googles"
Profits? Idiot shorts told me that Prime fee increase isn't going to work so no profits. So no google-like PE for you.
Actually consensus is that FY16E Amazon will have a PE of 48 vs. only 19. In 2010 Amazon had lots of profit and a PE around 48 still a lot higher than Google's today as it was growing much faster than Google is.
Consensus is that Amazon will have a PE of 211 some time this year and 12 month price target of $443 which probably reflects an outcome similar to Amazon coming out of a previous investment phase doubling earnings in the first year and nearly tripling them in the year after.