It is a great brand. every smart shop want's to sell through amzn. I see even time comming, when retailors are renting space from amzn. It is pretty hard to establish an e- commerce site (the management from order to delivery is even harder).
NOW with AMZN anywhere every smart shop is opening one on amzn.
Watch out and think about what amzn with it's brand also can do in the B2B area. Watch for more to come the comming weeks.