...well actually a marketing guy. In PR you can definitely have to much of a good thing. When a company sends out gobs and gobs of press releases to news organizations they will eventually start being overlooked. Think of the boy who cried wolf.
Sure BWEB could send out a release every stinking time they got a new client, hired a new employee, etc. The news organizations might acknowledge these changes at first. But eventually they'd get tired of it and wouldn't pay much heed to BWEB releases. Then down the line when the REALLY BIG NEWS hit and BWEB wanted some attention, they might not get it.