this company is very much a secular growth company. From everything I've read the stocck is taking a beating because of the flat screen tv glut issue. Just like cree, veco, and to some extent glw are all hit today (glw the least since they are more deversified). these are a buy and hold - which I hate to do but I am anyway. that's because I believe in the lighting story.
It definitely is and will be considerably over $30 real soon. Business booming and prices for their sapphire increasiing. Demand is very strong right now. Enjoy the next leg up! Average up a little, and make even more money.