I don't know how this happened, but Zagg grew over 6,000 fans in one day on facebook. They've had this page for over 3 years and just recently went over 15,000 fans a few weeks ago. They give discount codes almost everyday on the page. Could be a really strong source of sales for a company as small as it is.
and they have a CEO that one of his degrees is an MBA with an emphasis in marketing... Mr. Pedersen earned a degree in business administration (BSBA) from the University of Phoenix and a Masters Degree (MBA) from Brigham Young University in Business Administration with an emphasis in marketing, finance and organizational communications
They started a $25,000 in prizes contest running up till Christmas. Being a fan lets you see the winner in the morning on the fan page instead of in the evening. That's why :). And yes, it should be a good source of sales. Gets the word out about ZAGG through social networks(you get an extra entry each by publishing that you joined the contest on your Facebook page and twitter account)
"You can enter the contest once per week by submiting your name and email address. You can also receive two additional entries per week by sharing on Facebook and Twitter. We'll send out an email each week announcing the winners and the upcoming contest. See below to enter. "