IMHO. The overall market is in indecision every moment. Most all large 'investors' and even speculators are protecting accounts by moving to securities that arent volatile i.e. SPDR etc. Gold or Cash. People are trading these heavy swings but playing it safe. Europe is in turmoil etc.etc. With that said , how many ppl really want to initiate a large position on a heavily shorted stock like ZAGG. Beyond that, ppl that have every faith in ZAGG as a company dont want to weather this period in something with such a heavy short float. I like this company a lot, it is definitely a peripheral to big tech mainly AAPL. This doesnt mean its going to always follow Apples chart, especially in times like these and especially with more than half ZAGGS shares shorted. Again in my humble opinion, if a person is an 'investor' in ZAGG , relax and stop reading posts by short trolls who are continually speaking negative against it because they hold a position directly opposed to the stock doing well. If you are a swing or day trader, thank the shorts, theyre tireless work is presenting you with opportunity to capitalize on their fight against a company that is leading its market niche. Watch out on any big news, short squeeze is inevitable. disclosure: I presently hold no position in ZAGG. I am watching it closely to see how low they can push it, if it doesnt break down through support at $12 I'm diving back in for the ride back up.