Even thought this is probably #$%$, the fact that they have strategically started to think about buying stock back will prove to be just as good. Analysts need to follow up on this initiative and continue to pressure ZAGG into doing just that. Also the fact that a former CEO sold around 70k shares just so he can buy 220000 more shares is a huge positive. This company has an exit plan and it will make many people alot of money. It is just going to be interesting to see who can stick around to weather the short storm. Me included.