Investing is simple. Buy and hold oil, gold, and ZAGG.
Handheld devices are all over the place and people are buying all sorts of protective covers and whatnot. Ifrogz is also visable everywhere. Just waiting for HZO to kick in. Everybody has a handheld device; or soon will. It's a part of daily life.
I just read this about mobile app companies in general: time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps-up 35 percent from 94 minutes a day in the same time last year-and spend 168 minutes watching television per day. (Source: Flurry)
Right and there is very little brand recognition or brand loyalty within this space. I don't even know what company made my iphone case even though I love it dearly. I've been watching Zagg for a couple years and have been in and out a few times. Bottom line results are what will move this stock, not just the mere fact that they make a useful product. There is nothing propreitary about what they do and anyone can come along and rip there products off. There is little initial cost to enter this space and more and more entrepreneurs are recognizing that this market is growing.
Since this is a yahoo message board, I will probably recieve every combination of insults from those who are long...so let me say this: I DO believe in Zagg and I think they are in the best position to take advantage of this space. If an over all market correction brought this down to the 5s range I would buy buy buy. For now, I will remain on the side lines though because I would NEVER think of shorting this stock. GLTAL.