When you buy a new phone you don't really need to get a screen protector... Their bread and butter is gone gone gone. The company may have a golden egg hidden in HZO's Waterblock technology but the analysts either don't know about that egg or they aren't about to count the chickens until they hatch and waterblock technology has yet to go mainstream.
That's exactly when you do need a screen protector, when you buy a new phone. Hales stated in the call that Gorilla Glass is not currently nor is anticipated to be a factor in the near future. The issue was the lack of new product introduction by Apple.
ZAGG saw the potential in HzO initially and acquired majority rights to our WaterBlock technology back in 2009. By August 2011, HzO raised equity capital, established its own board of directors and executive management, and launched to operate autonomously. Today, ZAGG remains a significant shareholder in HzO and supporter of HzO’s future endeavors.
This is Zagg's Hidden Gem that even the Motley Fool hasn't acknowledged. Some time this year a phone will release using waterblock technology and then investors will hunt down HzOInside's ownership and discover that Zagg has hidden potential.
the problem is that zagg needs to lauch more innovative products. after CES, i havent heard another peep about what is happening with those new products. they might be saving good news for after the stock drops, but generally, zagg's product development funnel is not strong enough