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ZAGG Inc Message Board

  • mngtscrwdup mngtscrwdup May 11, 2013 9:09 PM Flag

    game controller is the trojan horse

    the big question with zagg is whether the game controller is a hit or a flop. this is a product that could be truly unique and since it requires developers to support it, if zagg establishes a first-mover status, it could lock up distribution and future developer support. listen to hales on the conference call, he says this is a chicken and egg scenario. the retailers want all the best game titles to be on the controller before they will carry it, and the developers want to know it will get retail distribution before they commit to it. but there are 28 titles set for the launch in Q2. the only question is whether they got big titles, like Madden, or little ones like old arcade games. hales said that they had only a small forecast for the game controllers built into their forecast, so this is almost totally upside to the forecast if it takes off. the possibility exists for a million units per year or more. we will know about the game controller within 3-4 months max.

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