Right....Bluetooth enabled speakers with aux. USB ports were around in the 50's! Oh, I forgot, you once claimed you were a 71 y.o........I guess that explains the technologically challenging part of this announcement for you. Good luck with your short position....you seem to be working pretty hard these days to bash the stock.
This is actually a good product for ZAGG. Beats did $500 million in sales last year. That's nothing to laugh at. Audio is a good category for ZAGG. They need to do more. Audio is not device dependent like their shields. If apple has a bad quarter, ZAGG's shields sales reflect that. Categories like audio and power are device agnostic. They can be sold with anything. These are the kinds of categories ZAGG needs to expand and grow. The less dependent they can be on third party manufacturers the better.