Article " TWTR Is Becoming A Leading GLOBAL Communications Platform //////////// post
Best Social-Network Stock: Facebook, Twitter, or LinkedIn?
By Andrés Cardenal | More Articles | Save For Later
January 5, 2014
Twitter is becoming a leading global communications platform. Not only do users access all kinds of information and news on the network, but traditional media outlets are also increasingly paying more attention to what goes on at Twitter. The company allows people to expand their voice and reach, and also to communicate and interact with their favorite actors, sports stars, political leaders, journalists, or companies.
Each user's experience is highly personalized, depending on areas of interest and how people build their networks, interact among each other, and post their own content. This allows the company to collectenormously valuable information, which it can then use to efficiently target advertising to the right people at the right time.