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  • bigcity1969 bigcity1969 Apr 23, 2014 7:59 PM Flag

    Priceline CEO Darren Huston told Bloomberg that Facebook and Twitter are useless

    Priceline CEO, Who Has A $1.8 Billion Online Ad Budget, Says Facebook And Twitter Are Useless

    JIM EDWARDS

    APR. 15, 2014, 9:42 AM

    Priceline CEO Darren Huston told Bloomberg that Facebook and Twitter are useless to his company as ad platforms. He spends $1.8 billion on online ads every year, and about 90 percent of that goes to Google ads, Bloomberg reported.

    These kinds of statements — when advertisers with big money say publicly they don't get results — are embarrassing to Facebook and Twitter. Although both companies have huge and well-established ad businesses, their salesforces still struggle against this vestigial doubt that those tiny little ads on their platforms actually work.

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