I un-ignored your posts today. Here i say it. No-one is perfect in this game. There will be days that I feel I make a complete mistake on my executions and have to live with the decision. Overall, I do Ok on my trades. And let's put differences behind and make money together.
To answer your question about Coffee: Why I buy it? Raw coffee is lowest in history. Currently the has cost=$1.47/Lb, retail=$6.00-$8.00/lb. As margin is improved (estimated up at 9% 2013 from 6.8% 2012). When revenue is at double digits, net earning will look good.
The company outstanding shares = 6M shares. 4.5M shares float. More than 1/2 of the float shares is shorted. As the sector has good news, the stock will move much higher than the current price.
Follow up: I'm seeing 21% of float short.
This tends to run up into earnings, and then sells off.
Oddly enough, Yogalad is one of the shorts there. I have known him for 10 years. He specializes in finding and shorting overvalued stocks. I used to be in a short trading group with him. He is pretty smart. He does well. We used to short SPIR, a solar stock, together.
If he is short, that scares me. They have a whole group that shorts together. My Yahoo ID from that time was deleted and all messages gone. I have to go through my old emails to find him and another member of his group. I will try to contact him and see what he says.
He is very smart though, and he does a lot of research. He is not a clown, like some of the people on the board call him.