It's great to read what longtime PFSW holders think. You now represent a resistance point on PFSW going higher. I'm not sure how necessary name recognition is for ecost when partnered with PG. Why didn't you sell when they announced the reverse split? Selling at a loss can be psychologically painful but is usually less financially painful. Please read up on trading strategies and rules to protect yourself in the future! You now have the daytraders' circus in town, I wouldn't be in too big a hurry to sell just yet.
of course now I'm glad I didn't sell at the reverse split and you are right, I have alot to learn. about name recognition-- estore will be the place to visit on line. and it will be owned by pfsw. yes they will have P&G products, but they have sony-toshiba nike rebok etc etc now on their ecost site. that's the one no one has heard of. I just hope the same thing doesn't happen to estore. mick