DWRE just announced a deal with them and on the last conference call a sneaker or shoe company was mentioned..Great company..things are looking good..stock will catch up ..probably will double in a day real soon!!!
The price will move up only when Layton buys some shares. Powerful forces controlling the price of PFSW and only a huge volume can stop these forces. Layton and other management staff should buy shares to provide positive support for their own company. The price should be $5, not $2.50.
I agree that PFSW is likely involved in the implementation of New Balance as they do it for virtually all of DWRE's domestic sites, but this is not the footwear and apparel deal mentioned in the call. Those sites are launching early 2013 per the call. Therefore this is even better as it means more business.
Shares will move quickly when it does. Obviously being managed at moment. But will change at any moment.