I'm not down on IFON, but I'll admit a 7" tablet is not worth it if you want to use it as an ipad. However, if you want to use it like a Kindle, it works. So, frame it as a kindle, that also allows you to check email and play some games. That's value. Frame it as ipad mini, and I'm in full agreement with you that it's not worth it. Anyway, good that IFON is in the tablet business and gaining experience and learning about its potential place in the market.