There will always be short term traders however the fundmentals of ETRM are changing; once VBLOC is approved their target market is a mutli billion industry. How much of this market are they going to grab is tough to say but it is a huge market so even a minisucle penetration results in significant profits per share and rallying stock price. They will be competiting agains the likes of VVUS, ARNA, OREX however their device is safer, it works and their are side benefits for diebetic and hypetension
So yes, some will sell no doubt, however strategy is to buy and hold, not trade, as you will be forfeiting huge gains once stock keeps making new highs. It does not take much since stock is so so illiquid. A few institutions wanting in a few million shares, which is nothing and we are double digits.