I kind of get what you are saying, but my point is that these guys make roughly 250K a year accdg to yahoo. Ok - so they sold a pittance of their options for what amounts to about 20K after taxes and also your point perhaps another 8k in tax credits.
I get all that but at some point the VP's need to understand that the tone at the top is important.
This reminds me of last year when I hoped and hoped a share buy back would happen. Why sit on 35M cash at ~1% interest when you could buy back 25, 50, 75% of the shares for cash in the bank. If you have no debts what possibly could drive EPS better than that? This stock would be 6, 7, 10 by now?